Know where to buy your Tires and What to buy!

Can you trust your tire store?

 

When it comes time to get a set of new tires, drivers have a lot of options. Traditionally, the most expensive option is to return to the dealership. Dealers will replace worn tires with original-equipment tires. This option can cost twice as much as going to the local shop down the street.
That local shop, be it a national chain or mom-and-pop establishment, is probably the best place for the average consumer to shop for new tires. Prices can be reasonable and the service manager will help consumers select the correct tire for their vehicle. However, consumers should always shop around for the best prices. Tire and installation prices vary widely from store to store.

Another option is the discount tire retailer. These wholesale tire distributors sell tires at extreme discounts. In addition to low prices, they are often just a phone call or a mouse click away. However, when consumers purchase tires from the discount retailer, the tires are shipped to the consumer's door. It is up to the consumer to find a local shop to balance and mount the tires. (In some cases, these tire retailers will offer discount mounting and installation at a local tire store.) For some people who want exclusive or hard-to-find tires, this is the only option.

If you purchase your tires online, you'll need to do a little extra research to find out how much it'll cost to have them put on your vehicle. A local shop will charge you to mount and balance the tires, as well as any other additional fees, such as disposing the old tires. Call around to several shops to get their full price for putting on your new tires.

On the next page we'll learn how your driving habits should be factored into your tire purchase.

WEST COAST TIRE ORDER FORM & PRICE LIST

Choosing the Right Tire!

Not all tires are created equal -- make sure you choose the right tire for your car or truck. We recommend our Three-A tires.

Perhaps the biggest mistake a consumer can make when replacing tires is not using the correct size. On the sidewall of your tire, you'll find a code that tells the tire's size and capabilities. Here's a sample code:

P195/60R16 63H M+S

• P - Type of tire
• 195 - Width of the tire across the tread in millimeters
• 60 - Aspect ratio of the sidewall compared to the width
• R - Radial construction
• 16 - Diameter of the rim in inches
• 63 - Tire's load rating
• H - Tire's speed rating
• M+S - Tire is suitable for all-season driving

(Above is our P606 Model)


If the tire-size code starts with LT instead of P, it means the tire is a light-truck tire. Light-truck tires are designed to have higher-load carrying capacities and are usually found on pickups and SUVs. These vehicles are not required to have LT tires, and in many cases, the original-equipment specification calls for passenger-car tires.
The speed rating translates into the tire's ability to dissipate heat, or prevent heat build-up. Heat is a tire's enemy. The more heat, the faster the tire wears, and the faster a tire might break down. A tire with a higher speed rating can dissipate more heat on long highway trips. If a consumer were to spend little time on the highway, the speed rating might not be an important factor in choosing a replacement tire.

Tires are speed rated from 99 to 186 miles per hour (159.3 to 299.3 kilometers per hour). The most common speed ratings are T (118 miles per hour or 189.9 kilometers per hour) and H (130 miles per hour or 209.2 kilometers per hour). Both of those ratings clearly exceed the nationally posted speed limits and would make excellent long-distance highway tires. If a consumer were to drive only in urban situations at low speeds, a tire with an S (112 miles per hour or 180.2 kilometers per hour) speed rating might be completely acceptable.

Another important factor in choosing a replacement tire is the load rating. The load capacity number on the tire-size code indicates the load-carrying capacity of that single tire. When selecting replacement tires, consumers have to be careful not to select a tire with a lower load-carrying capacity.
Regardless of a tire's speed rating, load-carrying ability, size and construction, traction are the keys to safety. A common mistake is to select a tire without considering its ability to hold the road. Savvy consumers will balance a tire's traction in dry conditions, in wet conditions and in the snow. If you desire a high-performance tire but live in northern climates, consider a "winter" tire for driving in the snowy season. If you live where the weather is warm all year, a touring tire may suit your needs just fine.

Most consumers will make the mistake of waiting until spring to get new tires. As a tire wears out, dry traction generally increases and wet and snow traction decrease. So the best time to buy new tires is not in the spring, but in the fall.
Passenger-car and light-truck tires are very different. Pickup and SUV owners will generally select passenger-car tires because they are less costly and offer a smoother ride. However, if a vehicle will consistently be loaded with cargo or will be asked to pull a heavy trailer, then perhaps the higher load-carrying capacity of a light-truck tire would be the better choice.

Understanding your Tires!!

The West Coast Tire Express!!

1. Understand Tire Basics

Tires have been a vehicle's most important safety feature for more than 100 years. After all, they are a vehicle's only contact with the road. Even the brawniest engine, strongest brakes, and most advanced anti-skid system are at the mercy of the tire's grip on the road. Every move a driver makes with the steering wheel, brake or gas pedal is transmitted to the road through the four notepad-sized contact patches of the tires.
So, if a consumer has tires that are worn, under-inflated, or not suited to the environment, they put themselves, their vehicle, and others at risk. But most drivers don't know enough about tires to make an educated purchase. For some, the choice comes down to price and availability. Others buy tires based on appearance, brand or reputation.
We've compiled a list of 12 areas you should consider when purchasing new tires. If you're looking to save money, get the best fuel economy, make an informed decision, or buy the best quality tire then this article is for you. This list will cover the basic information you should understand to select the right tires for your vehicle and give you an understanding of how tires function.

Simply put, a tire is a flexible container of compressed air. This air container support the vehicle's load; propels a vehicle forward, backward and side-to-side; stops the vehicle; and cushions the load from road imperfections.

Today's tires have between 19 and 25 different components. Tires are built from the inside out rather than the outside in. The heart of every tire is an inner liner. Its job is to give the tire shape and hold in air. Fabric belts are wrapped around the inner liner. The bead is fastened to the bottom of the fabric belts and holds the tire to the wheel.

On top of the fabric belts are steel belts. These belts have two jobs: They give the tire stability and make the tread pattern as flat as possible. (A flatter tread means more contact with the road.) The tire tread is on top of the belts. There are different tread patterns for different types of tires. The sidewall on the side of the tire gives it stiffness and ride characteristics. A taller, softer sidewall will absorb more bumps, while a shorter, stiffer sidewall will provide better cornering ability and sharper steering response.

On the sidewall of every passenger-car and light-truck tire is an alphanumeric code that describes the dimensions of the tire. For most tires, this code will start with a "P." Some may start with an "LT" to signify light truck. Some tires may have a "Max. Load" indication. When selecting new tires, it is important to make sure a tire's load rating is at least as high as the tire you are replacing.

Saving you time and money!